Axis Communications

Kate Chee - Planning Denis Ford - Marketing
Finantial Counsulting, Planning & Marketing

Axis je lider na tržištu mrežnog videa i pokretačka snaga prelaska sa analognog na digitalni video nadzor, koja utire put ka sigurnijem i pametnijem svetu. Axis nudi mrežna video rešenja za profesionalne instalacije kreirajući proizvode i rešenja koja su zasnovana na inovativnim i otvorenim tehničkim platformama.

Axis zadržava svoju poziciju kao lider na tržištu mrežnih kamera. Axis je takođe ostvario lidersku poziciju na tržištu u kategoriji video enkodera i time jača poziciju kompanije na tržištu video nadzora.

Naš proizvodni program

Axis je prva kompanija na svetu koja je proizvela mrežnu kameru 1996. godine, inicirajući prelaz sa analogne na digitalnu tehnologiju. Većina prodaje Axis je ostvario u području IP video proizvoda: mrežne kamere, video enkoderi, dodatna oprema i aplikativni softver.


How It Works

Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide. Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them?

We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.

Summary Results

Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands. There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.

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